Cable and fiber Internet outages happen. While this is an inconvenience for most residential Internet users, it can be detrimental to businesses and impact their bottom line.
In particular, small business largely depend on terrestrial Internet service that’s delivered across miles of cable, fiber or DSL lines.
The lines are frequently at risk of disruption from various different causes, leading to a frustrating and expensive loss of connectivity. For most small businesses, the difference between waiting out the storm or watching sales sink come down to a dependable Internet backup solution.
What Causes Internet Outages?
There are various different factors that can cause an internet outage. Unfortunately, many of these are out of small business’s control. These can include:
- Natural disasters like floods, hurricanes, and tornadoes
- Hardware issues
- Configuration issues
- Line issues, such as downed wires due to grounds maintenance or weather
- Network congestion on your ISP side
Since many of these can happen unexpectedly and without warning, it’s critical for small businesses to plan ahead for Internet Downtime so they can be ready before it occurs.
How to Prevent Internet Downtime
Understand the Risk of an Internet Outage
A 2018 report on Small Business Risk found that business interruption, such as an Internet outage, is one of the top three concerns of small business owners. For small businesses that depend on Internet access for their business operations, the risk of an outage is too big to ignore.
Without Internet, small businesses are unable to process orders and credit card payments, causing them to lose revenue. Internet outages also negatively impact employees’ productivity. In some instances, an outage prevents small businesses from accessing critical data. A single Internet outage can cost a small business thousands of dollars each day.
Research Your Options
Because of the large risks of Internet downtime, small business should consider contingency planning for outages. Small business owners should conduct research to understand the variety of backup Internet options and determine which is best for their small business’s needs. When conducting the options available, it’s important to remember that the best backup solution is a true alternate path to connectivity, such as Satellite Internet.
Satellite Internet uses an entirely different path than terrestrial Internet solutions. By combining a terrestrial primary Internet connection with a satellite Internet backup, small business owners have the highest possible network availability that will allow them to maintain business operations during an Internet outage. Through diversifying the primary Internet connection, a small business will be able to stay online, even if this primary connection fails.
Satellite Internet gives businesses a backup connection that automatically kicks in during the event of a primary Internet outage. Even better, today’s satellite services are faster and cost-effective. Satellite backup only requires a simple installation of a Wi-Fi modem, antenna and a failover router.
Once satellite Internet is installed, the failover router can detect an outage right when it occurs. It will then send traffic over a high-speed satellite connection. Once the primary connection is restored, the router detects this and automatically sends traffic back through the landline connection.
Through satellite Internet backup, critical business operations like credit card processing, data access and web services will continue to work as long as the power is on. Thanks to automated technology, the transfer from terrestrial to satellite occurs quickly and easily, without requiring any human intervention.
Take the Actions Necessary to Prepare Your Business
Even though the negative impact of Internet downtime is clear, studies show that only one in three business owners consider backup options to safeguard their critical business operations.
The progressive small business owners who prepare for this risk and take advantage of cost-effective satellite backup will ultimately be ahead in the marketplace.
To learn more about how you can prepare your business for unexpected Internet downtime, check out our blog post, Seven Key Elements of a Small Business Continuity Plan.